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Berin Nur Kocabas

Creative leader with over five years of experience shaping digital, physical, and experiential design. With a background in architecture and product design, I specialize in creating clear, consistent, and scalable experiences across platforms. I lead multidisciplinary teams, guide design strategy, and bring a strong sense of narrative and brand to every project, driving measurable, user-centered impact.

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Experiences

Lead Creative /Ai Build (2023-Present) 

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  • Led the design team, established scalable processes, and mentored junior creatives.

  • Coordinated enterprise client campaigns for EMEA markets, managing collaboration across design, strategy, and external stakeholders.

  • Maintained brand consistency and visual identity across multiple channels and formats, refining visual guidelines and templates.

  • Led LinkedIn content production and strategy, growing the audience to 20,000+ followers and boosting industry visibility.

  • Created Instagram video content that reached over 1.5 million views, contributing to brand awareness.

  • Directed event presence including booth architecture and digital media.

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Senior Creative /Ai Build (2022-23)

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  • Worked on the design of award-winning cloud platform (TCT Software Award 2023), focusing on usability, performance, and scalability.

  • Delivered UI/UX for web and desktop environments, including dashboards, template builders, and customization tools.

  • Worked closely with PMs and developers to ensure visual alignment and optimize the user journey.

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Creative Engineer /Ai Build (2020-22)

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  • Bridged design, engineering, and user experience across large-scale digital fabrication projects.

  • Translated technical data and robotic process flows into intuitive software tools and physical interfaces.

  • Led end-to-end creative execution for interactive installations for clients like NASA and Refik Anadol.

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Lead Product Designer (Freelance) / Galatasaray Sports Club (2025)

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  • Designed the full mobile experience for Turkey’s top football club's official app. Created seamless UI for match updates, rewards, fan engagement, and integrated a finance product including credit card UX. Reached 600K+ users within the first month of launch

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Lead Product Designer (Freelance) / Routine (2025)

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  • Partnered with the founder of a health coaching app to lead product strategy and deliver mobile-first UX for habit tracking and health insights. Collaborated with front-end and back-end teams; currently in development.

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Lead Product Designer (Freelance) / Pawsapp (2024)

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  • Designed and launched a mobile dog walking app from scratch. Delivered brand identity, full UI/UX, and dev handoff files. Implemented smart matching, live tracking, and flexible scheduling flows. Reached 300+ daily active users post-launch.

Education

UX Design Professional Certificate / Google (2023)​

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Masters Degree in Emergent Technologies AA School of Architecture /UK (2019-21)

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Bachelor of Architecture / Bilkent University /TR (2016-19)

Graduated top of class

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Skills

Creative & Strategic Direction across multi platform brand experiences
 

UI/UX Design Systems: Scalable systems, modular design components, responsive interfaces
 

Design Leadership & Mentorship: DesignOps, team coaching, creative direction, hiring & reviews
 

Collaborative Workflows: Agile, stakeholder alignment, cross-functional sprints with product, dev, and marketing
 

Data-Informed Design: Research synthesis, user testing, iteration based on analytics and feedback loops
 

Tools: Figma, Adobe XD, Illustrator, Photoshop, After Effects, Notion, Rhino, Grasshopper, Jira, Miro

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